Cap PLEASURES Digital Snapback

Mood. Emotion. An altered state of being. This is how the brand Pleasures defines itself—and the reality is no different. Co-founder Alex James grew up in the vibrant 80s and 90s in New Jersey, and his collections reflect the cultural blend of the turn of the millennium. The most striking and controversial example of this is Kurt Cobain’s suicide note, memorialized on one of their T-shirts. Pleasures is not just an ode to culture, but an ongoing experiment—a brand that has quickly become a loyal representation of its roots. Choose your piece at Footshop!