On W Cloud 5

They look like sneakers from the future—and maybe they are. On revolutionized running shoes with its unique patented CloudTec® sole technology, which offers exceptional cushioning and adapts to your running style. Forbes even called it the biggest innovation in the running shoe segment.

Founded by former professional athlete Olivier Bernhard, On was created with the goal of designing the perfect shoe for maximum performance and unparalleled comfort. Partnering with Swiss engineers, the result is a completely unique shoe loved by not only runners but also world-class athletes and design enthusiasts. In 2019, tennis legend and Olympic champion Roger Federer became a co-owner of the brand, helping to develop a premium line of sports and lifestyle footwear for On.

Sustainability is also a key focus for On. The brand makes extensive use of recycled materials, minimizes waste, and embraces functional innovations with a planet- and resource-friendly approach—without compromising the legendary Swiss quality and precision.

On running shoes will maximize your athletic performance. Every step feels light, natural, and addictive, whether you’re running through the city, hitting the mountains, or just looking for a comfortable sneaker with an unconventional design for everyday wear.